Davines + The Fruit Tree Planting Foundation - Sustainable Beauty Day

Luxury hair care brand, Davines, and The Fruit Tree Planting Foundation have joined forces to create the first ever Sustainable Beauty Day. Built upon a perfect balance of beauty and sustainability, Davines’ commitment to minimizing their environmental impact spans from the ethically sourced natural ingredients they choose to their eco-friendly headquarters in Parma, Italy. In keeping with their dedication to environmental responsibility, Davines has joined forces with The Fruit Tree Planting Foundation, a unique charity that benefits impoverished communities through the planting of fruit trees. By planting fruit trees in communities worldwide, The Fruit Tree Planting Foundation elevates an environmental project to the level of social sustainability—a beautiful fit for Davines.

Sustainable Beauty Day calls for salons that are closed on Mondays to open their doors on June 20, 2011 and offer their clients cut and styling services free of charge. Each client will be encouraged to make a $15 minimum donation for the service and 100% of the proceeds will benefit The Fruit Tree Planting Foundation. Davines and The Fruit Tree Planting Foundation strive to raise $20,000 to fund a new fruit tree planting initiative called Sustainabilitree in the Sofala Province of Mozambique, Africa. Sustainabilitree stands to alleviate world hunger, combat global warming, strengthen communities, and improve the surrounding air, soil, and water quality.

So on Monday, June 20th, consumers will be able to go into select salons and receive cut and styling services for a minimum donation of at least $15.  100% of the donations will benefit impoverished communities in Africa through the planting of fruit trees.

To view the list of participating salons in NY, NJ, Pennsylvania, and Connecticut keep reading! For all other areas please visit the Davines website:



Raymond John 150 Main Street, Metuchen, NJ 08840
Bangz Salon & Wellness Spa 23 South Fullerton Ave, Montclair, NJ 07042 - We recommend Bangz!
Salon Soha 1001 White Horse Pike, Hadden Township, NJ 08107
Cavale Tonusi 8211 3rd Ave, Brooklyn, NY 11209
Mademoiselle Salon & Spa 510 Lancaster Ave, Haverford, PA 19041
Salon Concrete 15 Broad St, Red Bank, NJ 07701
BC Salon 42 South Street, Morristown, NJ 07960
Blowout Express 10 Catano Ave, Morristown, NJ 07960
Revolve Hair 34 Hill Street, Southampton, NY 11968
Eden the Salon 6 East Main Street, Bayshore, NY 11706
The Parlour Brooklyn 72 Greenpoint Ave, Brooklyn, NY 11222
Now Salon 132 Adams Ave, Scranton, PA 18503
Hi Fi Hair Studio 213 Pierce St, Kingston, PA 18704
Lis-A-Lis 116 North Main St, Branford, CT 06405
Chez Shay 63 Unquowa Rd, Fairfield, CT 06864
Synergy Salon 53 East Ave, New Canaan, CT 06840
Slope Suds 462 7th Ave, Brooklyn, NY 11215